RAHIL KHAN

Strategic Graphic Designer

BRIEF

The Easylife Brand was becoming more successful and in order to expand its brand offering a secondary company called 'Good Ideas' was purchased to act as a subsidary brand.

SOLUTION

I determined that the brand would need to have its own unique brand proposition in order to target new consumers. The tagline 'smarter living' and the use of the light bulb mnemonic in the logo reflected the brands innovation in the product offering and would include a portfolio of items which were gadgetry in design for usage in the kitchen and home.