BRIEF
India based Zandu Pharmaceuticals, required a range of glucose supplements to provide active energy and immunity for families particularly during the hottest seasons.
SOLUTION
The use of vibrant colours throughout the range would create differentiation for the 3 flavour types (original, orange and pineapple). A family visual and water splash was used to illustrate the vitality and freshness properties, whilst the use of the Bubble suggested an element of long standing protection.