RAHIL KHAN

Strategic Graphic Designer

BRIEF

Emami Foods required a range of healthy cooking oils to gain market entry in to India’s highly competitive food segment. The range would consist of 6 product types each with different health benefits.

SOLUTION

An impactful design was required with clear categorisation through a vibrant colour scheme. The use of the family visuals in the oil drop promoted the health and vitality attributes, whilst the quality gold refinement stamp endorsed the products purity which would appeal to the growing needs of the health conscious consumer.