RAHIL KHAN

Strategic Graphic Designer

BRIEF

Self initiated project to create a new sports and casual clothing brand which would would need to promote activewear in the fitness culture among young target audience.

SOLUTION

Underdog apparel was created as an aspirational sportswear brand which would resonate with the young consumer. Similar to powerful brands such as 'TapOut' in which the connotations are reversed to promote a positive message. The tagline 'never to be underestimated' serves to reflect the brand culture and philosophy to always strive to achieve your goals no matter what the obtsacle.