RAHIL KHAN

Strategic Graphic Designer

BRIEF

Self initiated project to redesign a local estate agents brand identity. The logo would need to be contemporary and reflect the brands progressiveness in property management and selling.

SOLUTION

An indicative design was created which would need to be clean and simple to be used across signage and branded material. The use of the triangle mnemonic represents advancement whilst also suggesting connotations of the brand name ‘Alpine’ (high mountains). The use of the home visual and a brand statement of ‘Your first steps to finding a new home’ ensures a clear recognition of the company’s product offering in the property sector.